If you are a fashion accessory retailer, the key point in driving sales for your business is to ensure that you will be able to attract potential clients into your store. And one of the best ways to achieve this goal is by creating an attractive window display. A creatively decorated storefront can be an effective solution to make customers stop in their tracks and be curious enough to enter your shop.
The challenge of staging this particular kind of visual marketing is knowing the right elements to execute in your store window. For example, when deciding to mount fashion jewelry displays for your business, you need to consider several key points of interest. Take a look at the tips featured below on how you can make this happen.
Be an engaging storyteller. Designers love to tell stories through their creations every season. The trends featured in magazines and on the runway are reflective of what they are trying to say, and you should stay abreast of these trends when trying to come up with a theme for your visual presentations. And remember, you should switch things up every time because fashion is seasonal.
Keep it simple. Do not make the mistake of piling on whatever shiny and elaborate bling you have on stock. Showing off everything you have can potentially turn off buyers because they might be confused or too overwhelmed with choice. Pare down your selections and choose items that not only catch the eye, but are also your bestsellers.
Remember the star of the show. The point of creating a visual presentation is making sure people know what you are selling. Be mindful of what your core products are. Style your jewelry in a way that customers will notice them and not the decorative items that only serves to highlight the items.
Shine a light. When trying to sell something pretty and something that glitters, great lighting is your knight in shining armor. Fashion baubles are best displayed when they are surrounded by strategically placed light sources. This will be most advantageous as people are naturally drawn to things that capture their eye.
Think in 3D. Your first instinct when featuring your wares might be to simply place them on flat surfaces like tables. But keep in mind that customers often think about how these items will look when used on the human body, so go for that route instead. Feel free to drape your accessories on busts or mannequins so the effect will be three dimensional.
Dare to use bold colors. Whether you want to create a striking contrast or aiming for a complementary aesthetic to your visuals, you can never go wrong with using colors. Nobody wants to look at boring displays. Have fun with mixing and matching your merchandise with colorful props or clothes to better your chances of getting people to notice them.
Of course, there will always be trial and error when employing these tips so experimentation is key. Do not be afraid to try out different things and see which ones will serve your business best. Investing in a great visual display can only serve you better in the long run.
The challenge of staging this particular kind of visual marketing is knowing the right elements to execute in your store window. For example, when deciding to mount fashion jewelry displays for your business, you need to consider several key points of interest. Take a look at the tips featured below on how you can make this happen.
Be an engaging storyteller. Designers love to tell stories through their creations every season. The trends featured in magazines and on the runway are reflective of what they are trying to say, and you should stay abreast of these trends when trying to come up with a theme for your visual presentations. And remember, you should switch things up every time because fashion is seasonal.
Keep it simple. Do not make the mistake of piling on whatever shiny and elaborate bling you have on stock. Showing off everything you have can potentially turn off buyers because they might be confused or too overwhelmed with choice. Pare down your selections and choose items that not only catch the eye, but are also your bestsellers.
Remember the star of the show. The point of creating a visual presentation is making sure people know what you are selling. Be mindful of what your core products are. Style your jewelry in a way that customers will notice them and not the decorative items that only serves to highlight the items.
Shine a light. When trying to sell something pretty and something that glitters, great lighting is your knight in shining armor. Fashion baubles are best displayed when they are surrounded by strategically placed light sources. This will be most advantageous as people are naturally drawn to things that capture their eye.
Think in 3D. Your first instinct when featuring your wares might be to simply place them on flat surfaces like tables. But keep in mind that customers often think about how these items will look when used on the human body, so go for that route instead. Feel free to drape your accessories on busts or mannequins so the effect will be three dimensional.
Dare to use bold colors. Whether you want to create a striking contrast or aiming for a complementary aesthetic to your visuals, you can never go wrong with using colors. Nobody wants to look at boring displays. Have fun with mixing and matching your merchandise with colorful props or clothes to better your chances of getting people to notice them.
Of course, there will always be trial and error when employing these tips so experimentation is key. Do not be afraid to try out different things and see which ones will serve your business best. Investing in a great visual display can only serve you better in the long run.
About the Author:
You can find a detailed review of the benefits of purchasing fashion jewelry displays online and view our selection of jewelry displays at http://hangerjewelinx.com right now.