When designing a product there are always several aspects of the product mix to take into account. Price, place and promotion are just some examples of these. However, probably the most interesting and directly influential piece of the product mix is the packaging. A perfect example to explore this idea would be through the medium of food packaging illustration. The food industry is a highly competitive one. Visitors to the supermarket hallways are always inundated with hundreds of different and colorful about which brand of food to buy.
How do you make your brand stand out from the rest then? Well there are several useful tips to keep in mind when it comes to designing the right image for your brand. This is of course not an exhaustive list and coming up with your own ideas to add to it will go a long way towards helping you in the future.
Firstly, always remember that color is vitally important when designing any logo. Color is not a random choice and when used in certain order or conjunctions conveys a number of certain ideas. Bright colors grab the eye and pull the viewer in whilst drab and grey color pallets will likely be glazed over by the viewer in favor of another product.
Secondly in the list of important packaging decisions is that of honesty. Never advertise something on the box that isn't in the box. When customers open the box they have a certain expectation of what they are going to find inside. Do not mislead them in this way as disappointment may lead to a loss of belief and may serve to alienate certain customers from your brand.
The third important tip is that of authenticity. Packaging that is run-of-the-mill or generic will never attract the eye. Packages should be catching to the eye and instantly interesting and enticing to the viewer of the item in question.
Shelf impact is another idea to take into consideration. What will the packages look like when they are placed side-by-side in large numbers? How will they fit together or stack-up? Streamlined or inventive ideas in this regard will pull customers to your section of the store and will ensure success as more and more of your items fly off the shelves.
The final tip to keep in mind is that of practicality. For example storing your ketchup or sauce product in an easy squeeze bottle may swing customers into choosing your product over that of your competitor. People love simplicity and ease and pandering to this need will help to sell your brand.
Therefore always remember to keep in mind these simple hints when designing food packaging illustration. Doing so will set your brand apart and instill the idea within the minds of your customers. Never forget the customer is always right.
How do you make your brand stand out from the rest then? Well there are several useful tips to keep in mind when it comes to designing the right image for your brand. This is of course not an exhaustive list and coming up with your own ideas to add to it will go a long way towards helping you in the future.
Firstly, always remember that color is vitally important when designing any logo. Color is not a random choice and when used in certain order or conjunctions conveys a number of certain ideas. Bright colors grab the eye and pull the viewer in whilst drab and grey color pallets will likely be glazed over by the viewer in favor of another product.
Secondly in the list of important packaging decisions is that of honesty. Never advertise something on the box that isn't in the box. When customers open the box they have a certain expectation of what they are going to find inside. Do not mislead them in this way as disappointment may lead to a loss of belief and may serve to alienate certain customers from your brand.
The third important tip is that of authenticity. Packaging that is run-of-the-mill or generic will never attract the eye. Packages should be catching to the eye and instantly interesting and enticing to the viewer of the item in question.
Shelf impact is another idea to take into consideration. What will the packages look like when they are placed side-by-side in large numbers? How will they fit together or stack-up? Streamlined or inventive ideas in this regard will pull customers to your section of the store and will ensure success as more and more of your items fly off the shelves.
The final tip to keep in mind is that of practicality. For example storing your ketchup or sauce product in an easy squeeze bottle may swing customers into choosing your product over that of your competitor. People love simplicity and ease and pandering to this need will help to sell your brand.
Therefore always remember to keep in mind these simple hints when designing food packaging illustration. Doing so will set your brand apart and instill the idea within the minds of your customers. Never forget the customer is always right.
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