Using Rhinestone Name Pins As Incentives

By Marsha Klein


Maybe you have never considered how powerful a tool rhinestone name pins can be. Used properly as an incentive in the sales field, this one item can increase your bottom line exponentially. For one thing, when you use the gift to encourage your team to increase sales, everyone wins. For the individual representative, they have a nice, sparkling conversation piece to open new doors and generate new leads. Of course, this works best in the jewelry or beauty business, but could work just as effectively in other niches as well.

Encourage your team to stretch their goals the next month. For example, as a leader, you know each person needs to move at least thirty units of a particular item. You also know that not everyone will achieve the target. Offset that expectation by encouraging the top achievers to exceed the goal by 25-50%, depending on the size of your team. Those who meet the stretch goal receive the beautiful rhinestone name pin at the following sales meeting.

This strategy fills in the gaps for those who only move one or two units. This way, your overall team still meets their target. In addition, the top sellers have a beautiful, lead generating piece of jewelry they will want to wear every day. Your sales increase month after month using this simple, inexpensive strategy. Top sales leaders know how to motivate their team effectively.

Several websites and brick and mortar stores sell items such as these. It is best to bargain shop and even purchase the pins before offering them to your team. This way, when they meet the goal, you have the gift on hand to present to the top achievers in your group. By presenting the reward to them in front of their teammates, others will surely shoot for the same target the following month.

Plan for the subsequent months by offering a unique incentive. Perhaps it is the same item in a different color, or a different item all together. Try to always offer something that gets attention and starts a conversation. Some sales leaders only offer such an award a few times a year. This creates a limited time feeling.

An important step to making this program work, is training. At your sales meeting, demonstrate how to use the pin as a conversation starter and convert sales. Ask for a volunteer to role play with you as if you are running errands about town. Practice makes perfect. When the conversation takes place in the real world, your reps will know what to do. Don't stop at demonstration, allow them to try it too.

As a best practice, provide your teams with tools to increase brand awareness and build sales. Every meeting attendee should always leave with a supply of product samples. Include a follow up slip so that they may collect contact information from prospective customers. Items with your company logo on them help build brand awareness in your sales territory. Tote bags, pens, note pads, and other small items make for affordable awards in addition to the jewelry.

Shine the spotlight on your top performers when you reward them each with rhinestone name pins with the company name on it. It is up to you how to use it. Some leaders surprise top performers at a group meeting, while others like to use it as an incentive to shoot for. As long as you use it effectively, this simple tool will help take your team to the top!




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