While giving $100 to your favorite charity or volunteering an afternoon to help at a homeless shelter will make you feel great and provides an excellent example to others in your community, there is a practical limit to the long-term benefits and the social impact we can all personally have on our community through giving.
Take that one person and add hundreds or perhaps even thousands more helping out and donating to a well-designed corporate social responsibility (CSR) program, and you will see a tremendous impact. If that charitable program continues for weeks, months and years, the impact is even larger. Not only will the charity enjoy the benefits, but the company itself will experience many external and internal benefits as well.
One of the most immediate types of positive feedback that a company will see after establishing a program of corporate social responsibility is a boost in public relations. Media coverage of the event sponsored or supported by your company will definitely have a positive benefit, and this is exactly the type of publicity you want for your company. Your efforts will not go unnoticed because charities definitely publicize their efforts with various media outlets, and your company's efforts will be included in press releases, posters and other promotional materials.
While it has been said that there is no such thing as bad publicity, this is simply not true at all. A company with a positive brand image is much more likely to gain clients and customers that one with a poor image. After all, wouldn't you rather purchase products from a company that makes a concerted effort to improve the community or to help others? It just makes sense that a positive image attracts customers.
While corporate giving helps others and creates a positive brand image, there are also plenty of internal benefits to be had. Employees tend to be more engaged in their daily tasks if they work for a company that gives back. Corporate social responsibility programs have been shown to boost the productivity of employees, and employees also typically enjoy working for companies that demonstrate that they are committed to giving back. People have more pride in their employer, as well, and morale definitely increases especially when executives also take part in these charitable programs and events.
Corporate giving inspires a new level of teamwork. This generally positive attitude in the workplace extends beyond just the rank-and-file employees. When a corporate giving program brings together people from all levels of the organization - from the C-level to the mail room - everyone feels like they are working together toward a common goal. This feeling of effective teamwork will extend beyond the CSR program to positively influence other aspects of their work.
Take that one person and add hundreds or perhaps even thousands more helping out and donating to a well-designed corporate social responsibility (CSR) program, and you will see a tremendous impact. If that charitable program continues for weeks, months and years, the impact is even larger. Not only will the charity enjoy the benefits, but the company itself will experience many external and internal benefits as well.
One of the most immediate types of positive feedback that a company will see after establishing a program of corporate social responsibility is a boost in public relations. Media coverage of the event sponsored or supported by your company will definitely have a positive benefit, and this is exactly the type of publicity you want for your company. Your efforts will not go unnoticed because charities definitely publicize their efforts with various media outlets, and your company's efforts will be included in press releases, posters and other promotional materials.
While it has been said that there is no such thing as bad publicity, this is simply not true at all. A company with a positive brand image is much more likely to gain clients and customers that one with a poor image. After all, wouldn't you rather purchase products from a company that makes a concerted effort to improve the community or to help others? It just makes sense that a positive image attracts customers.
While corporate giving helps others and creates a positive brand image, there are also plenty of internal benefits to be had. Employees tend to be more engaged in their daily tasks if they work for a company that gives back. Corporate social responsibility programs have been shown to boost the productivity of employees, and employees also typically enjoy working for companies that demonstrate that they are committed to giving back. People have more pride in their employer, as well, and morale definitely increases especially when executives also take part in these charitable programs and events.
Corporate giving inspires a new level of teamwork. This generally positive attitude in the workplace extends beyond just the rank-and-file employees. When a corporate giving program brings together people from all levels of the organization - from the C-level to the mail room - everyone feels like they are working together toward a common goal. This feeling of effective teamwork will extend beyond the CSR program to positively influence other aspects of their work.
About the Author:
Sebastian Troup enjoys writing about philantrophic solutions for businesses and non profit organizations. To get more information about company charitable giving campaigns, or to find how to set up regular corporate donations to charity, please visit the Truist.com website now.